19.5M YOUTUBE SUBSCRIBERS
4.5M TWITTER FOLLOWERS
6.2M INSTAGRAM FOLLOWERS
5M YOUTUBE SUBSCRIBERS
1.3M TWITTER FOLLOWERS
2.3M INSTAGRAM FOLLOWERS
A passing comment between friends, suggesting a spar, quickly mutated into something far more serious. The relationship was no longer friendly, the stakes were no longer trivial, and the fight was no longer just another YouTube video. After various rounds of escalation, with each provoking the other publicly, D-Day was scheduled for the 3rd February 2018 at the Copper Box Arena. Both KSI and Joe Weller stepped out of their comfort zones, turned the cameras off and put the tripods away, opting to settle the score in front of a roaring, divided crowd.
In an almost political turn of events, the audience split in two; those on both sides were passionately convinced of predicting the winner. But the split wasn't down the middle. Weller emerged the people's favourite: people cheered louder for him at press conferences and the fight itself, and the tweets and comments tended to predict his championship. The general consensus throughout was that KSI was the underdog.
By documenting the days and weeks leading up to the fight, as well as the aftermath, the film will touch on the major elements that compose KSI's public persona: self-confidence, determination, authenticity, and even ego. The tone of the film is led by his victory – the themes will be suggested as major contributors to his triumph. Of course there will be no attempt made to disguise his celebrity status, instead this will be brought into the film and considered: Is it harmful to be surrounded by sycophants, who tell you you're going to win, even when they're not sure? Did Joe being the public's favourite affect KSI's performance? What's next?
Those who follow both Weller and KSI were, and are, ravenous for any content surrounding the fight. Whenever either posts a video on their channels about the event, the viewing is always way above what each of them would typically expect. It rapidly became a huge event in online culture, becoming the biggest white-collar boxing event in UK history, and was the highest viewed boxing event since Joshua vs Klitschko last April.
1.7m people TUNED IN LIVE ON FIGHT NIGHT.
20m+ views in under 24 hours.
45m views to date.